SEO Tools

#42: Natalie Arney

Episode Summary

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant, as well as speaker at the upcoming Brighton SEO conference in April.

Interview

We discuss:

  • How she went from the profession of teaching to a career in SEO
  • How her skills ended up being a very natural fit in the SEO industry
  • Getting started in copywriting
  • Agency life versus in-house
  • Speaking at Brighton SEO

And much more!

In the News

Deep Dive

Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO. We all share stories of our own experiences and challenges on the subject, as well as how we’ve handled our personal mental health issues. Full disclosure: We are not mental health professionals, so please do not take anything we say as professional mental health advice.

#41: Jason White

Episode Summary

Interview

In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).

We discuss:

  • His passion for cycling and how he went from working at a bike shop to SEO.
  • His time both in-house and at agencies
  • Why he believes his best fit is within the agency environment
  • Doing SEO on eBay
  • Local search
  • Being a jack of all trades
  • And so much more!

News

In the news we talk about:

Deep Dive

  • We have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!
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