Gender Equality

#48: Areej AbuAli

Episode Summary

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.


We discuss:

  • How she moved from Egypt to London to study an MBA in IT
  • How that led her to find a passion for technical SEO
  • Her experiences at agencies and why she likes in-house
  • Her biggest SEO challenges

And much more!

In the News

Deep Dive

Finally, we deep dive into diversity, talk about Areej’s experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.

#45: Luke Davis

Episode Summary

In this episode, we talk with Luke Davis, SEO executive at Adzooma.


We discuss:

  • Growing up in the UK, moving to the US and culture-shock that ensued
  • Growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own
  • How blogging eventually led him to a career in digital marketing, and how that led to SEO
  • The difficulty of landing his first true SEO gig
  • Optimizing for a PPC company
  • The challenge of finding his voice within the industry

And much more!

In the news

We talk about:

  • The impact of Coronavirus on the SEO industry as well as our personal lives

Deep dive

Finally, we have a deep dive into another important topic — diversity in the SEO industry.

#39: Carolyn Lyden

Episode Summary

In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit.

Topics covered

Articles referenced

#23: Jenny Halasz

We talk with Jenny Halasz about her 20 years of SEO experience, the ebbs and flows of her career, founding her company and more.

#22: Niki Mosier

We talk with Niki Mosier about going from designing Wordpress sites to technical SEO, working with developers and more.

#20: Jennifer Wright

We talk with Jennifer Wright about going from social media to SEO, why SEO is like golf, content gap analysis and more.

#18: JR Oakes

We talk with JR Oakes about moving from a career in glass design to technical SEO, Beer and SEO, the tech SEO subreddit and more.

#16: Tom Rayner

We talk with Tom Rayner about Raynernomics and founding Yando, copywriting, gender equality, impostor syndrome and more.

#8: Margie Stahl

I talk with Margie Stahl about going from journalism to SEO, the content to SEO strategy journey, learning technical SEO and more.

#4: Maggie Barr

We talk to Maggie about how she went from a journalism to SEO, content strategy, technical SEO, gender diversity, and more.

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