We sit down with Patrick Stox, Product Adviser at AHrefs, former technical SEO at IBM, and co-moderator of The TechSEO subreddit (one of the best SEO subreddits going right now) and organizer of several SEO meetups in Raleigh, NC.

We talk about:

• How the downturn in the economy caused by the 2008 financial bubble led him to a career as a developer which eventually led him to SEO
• His time at IBM
• What he’s currently up to at AHrefs (also pronounced “Hrefs”)
• The importance of practical experience rather than simply having a degree
• The announcement that Speakable structured data is no longer restricted to news content
• And so much more.