Enterprise SEO

Episode Summary

Interview

In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).

We discuss:

His passion for cycling and how he went from working at a bike shop to SEO.
His time both in-house and at agencies
Why he believes his best fit is within the agency environment
Doing SEO on eBay
Local search
Being a jack of all trades
And so much more!

News

In the news we talk about:

A few studies on keyword research (from Brian Dean of Backlinko & Dan Leibson of Local SEO Guide) and how accurate the search volumes of various SEO tools may or may not be
The new Review snippets reports in Google Search Console.

Deep Dive

We have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!

Post Views: 774

Episode Summary

We sit down with Patrick Stox, Product Adviser at AHrefs, former technical SEO at IBM, and co-moderator of The TechSEO subreddit (one of the best SEO subreddits going right now) and organizer of several SEO meetups in Raleigh, NC.

We talk about:

How the downturn in the economy caused by the 2008 financial bubble led him to a career as a developer which eventually led him to SEO
His time at IBM
What he’s currently up to at AHrefs (also pronounced “Hrefs”)
The importance of practical experience rather than simply having a degree
The announcement that Speakable structured data is no longer restricted to news content
And so much more.