eBay SEO

#47: Bill Sebald

Episode Summary

In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane.

Interview

We discuss:

  • How he began doing SEO in 1996 selling CD’s on eBay
  • Working for a major music publisher
  • Getting experience with an SEO agency
  • Then eventually founding his own agency Greenlane
  • The challenges of building an agency
  • Finding employees who are the right fit
  • His stint as an adjunct professor at Philadelphia University

And much more!

In the News

We talk about:

Deep Dive

Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience.

Also read Bill’s article on “How To Make Better SEO Reports for Your Campaigns

#41: Jason White

Episode Summary

Interview

In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).

We discuss:

  • His passion for cycling and how he went from working at a bike shop to SEO.
  • His time both in-house and at agencies
  • Why he believes his best fit is within the agency environment
  • Doing SEO on eBay
  • Local search
  • Being a jack of all trades
  • And so much more!

News

In the news we talk about:

Deep Dive

  • We have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!
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