Diversity

#48: Areej AbuAli

Episode Summary

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.

Interview

We discuss:

  • How she moved from Egypt to London to study an MBA in IT
  • How that led her to find a passion for technical SEO
  • Her experiences at agencies and why she likes in-house
  • Her biggest SEO challenges

And much more!

In the News

Deep Dive

Finally, we deep dive into diversity, talk about Areej’s experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.

#45: Luke Davis

Episode Summary

In this episode, we talk with Luke Davis, SEO executive at Adzooma.

Interview

We discuss:

  • Growing up in the UK, moving to the US and culture-shock that ensued
  • Growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own
  • How blogging eventually led him to a career in digital marketing, and how that led to SEO
  • The difficulty of landing his first true SEO gig
  • Optimizing for a PPC company
  • The challenge of finding his voice within the industry

And much more!

In the news

We talk about:

  • The impact of Coronavirus on the SEO industry as well as our personal lives

Deep dive

Finally, we have a deep dive into another important topic — diversity in the SEO industry.

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