Copywriting

#42: Natalie Arney

Episode Summary

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant, as well as speaker at the upcoming Brighton SEO conference in April.

Interview

We discuss:

  • How she went from the profession of teaching to a career in SEO
  • How her skills ended up being a very natural fit in the SEO industry
  • Getting started in copywriting
  • Agency life versus in-house
  • Speaking at Brighton SEO

And much more!

In the News

Deep Dive

Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO. We all share stories of our own experiences and challenges on the subject, as well as how we’ve handled our personal mental health issues. Full disclosure: We are not mental health professionals, so please do not take anything we say as professional mental health advice.

#39: Carolyn Lyden

Episode Summary

In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit.

Topics covered

Articles referenced

#16: Tom Rayner

We talk with Tom Rayner about Raynernomics and founding Yando, copywriting, gender equality, impostor syndrome and more.

#12: Dan Eng

We talk with Dan Eng about how we went from SAT Math and selling insurance to SEO, agency vs. in-house, impostor syndrome and more.

#11: Matt O’Such

We talk with Matt O’Such about going from a database administrator to SEO, doing content on massive scales, work life balance and more.

#10: My SEO Story

I turn the mic on myself to tell my full and *completely unfiltered* SEO story. SEO by accident, impostor syndrome and more.

#8: Margie Stahl

I talk with Margie Stahl about going from journalism to SEO, the content to SEO strategy journey, learning technical SEO and more.

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