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#46: Lily Ray

Episode Summary

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.

Interview

We discuss:

  • How she grew up in a technology-centric family
  • Learning HTML growing up
  • Attending law school with an interest in politics around the time of the 2008 financial crisis
  • How all of those experiences led her to digital marketing
  • How she eventually found a career in and a passion for SEO
  • Some of her biggest SEO challenges
  • How to build trust with clients
  • Her side hustle as a professional DJ!

And much more!

In the News & Deep Dive

In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we’re seeing with our clients, and the advice that we’ve been giving during these troubling times.

Also read Lily’s article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

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