- How he went from college soccer star to Fiverr hustler to SEO
- The founding of his business
- His advice on how SEOs can begin to speak executive-level language
- What it’s like to scale and run an agency and the pressure of being responsible for so many people
- How he works to empower those within his organization
- What it’s like to have to deliver bad news to an employee
And so much more.
Finally, we have a deep dive into why discoverability (not traffic, keywords, and links) needs to be put on an SEO pedestal.