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#37: Martha van Berkel

Episode Summary

In today’s episode, we talk with Martha van Berkel, CEO and Co-Founder of SchemaApp, a service that empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code or engaging with IT.

We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management). We also discuss how she spent almost 14 years at Cisco, what it’s like to be an innovator at an otherwise slow-moving, highly-bureaucratic company, and the circumstances that led to her going out on her own and eventually forming her own company with her husband.

In the news, we talk about Google’s recent broad core algorithm update and share our thoughts on how the industry reacts to algo updates as well as our own approaches.

And finally, we deep dive into structured data, how brands can use it, as well as what challenges SEOs face with schema and getting it implemented.

Also, follow Schema App on Twitter.

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