- How she went from social media to SEO
- Why SEO is like golf
- How she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps
- How she was able to help another client rank for a highlight competitive “vanity phrase”
- Some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences
- The women’s empowerment movement currently taking place in SEO and other industries
- Her love for Duke basketball and the home renovation shows
- And so much more.