A podcast about the origin stories of real SEOs.

An exploration into the reality of being an SEO.

Latest Episodes

View the latest episodes from the 1st and 2nd seasons of the show.

#22: Niki Mosier

We talk with Niki Mosier about going from designing WordPress sites to technical SEO, working with developers and more.

#21: Brian Gorman

We talk with Brian Gorman about going from a music career to SEO, link penalties, importance of developing an SEO specialty and more.

#20: Jennifer Wright

We talk with Jennifer Wright about going from social media to SEO, why SEO is like golf, content gap analysis and more.

#19: Starting a Podcast

A special Search Discovery collaboration with Jacob Stoops, Michael Helbling, Tim Wilson and Noah Omri-Levin talking about our podcasts.

#18: JR Oakes

We talk with JR Oakes about moving from a career in glass design to technical SEO, Beer and SEO, the tech SEO subreddit and more.

#17: Rel=Next/Prev

In this episode, I go on a rant about Google’s decision to retire the Rel=Next & Prev tags and what I think the ramifications are.

#16: Tom Rayner

We talk with Tom Rayner about Raynernomics and founding Yando, copywriting, gender equality, impostor syndrome and more.

#15: Janet Bartoli

We talk with Janet Bartoli about in-house SEO, agency SEO, consulting, speaking, and educating others about search.

#14: Nick Eubanks

We talk with Nick Eubanks about founding From the Future, starting Traffic Think Tank, technical SEO, intent optimization and more.

All Seasons

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Candid discussion on SEO life. Talking with a professional SEO about their life in the industry is a great way to learn about the challenges faced and what to expect for folks getting into it.
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