Jacob Stoops

#46: Lily Ray

Episode Summary

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.

Interview

We discuss:

  • How she grew up in a technology-centric family
  • Learning HTML growing up
  • Attending law school with an interest in politics around the time of the 2008 financial crisis
  • How all of those experiences led her to digital marketing
  • How she eventually found a career in and a passion for SEO
  • Some of her biggest SEO challenges
  • How to build trust with clients
  • Her side hustle as a professional DJ!

And much more!

In the News & Deep Dive

In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we’re seeing with our clients, and the advice that we’ve been giving during these troubling times.

Also read Lily’s article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

#45: Luke Davis

Episode Summary

In this episode, we talk with Luke Davis, SEO executive at Adzooma.

Interview

We discuss:

  • Growing up in the UK, moving to the US and culture-shock that ensued
  • Growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own
  • How blogging eventually led him to a career in digital marketing, and how that led to SEO
  • The difficulty of landing his first true SEO gig
  • Optimizing for a PPC company
  • The challenge of finding his voice within the industry

And much more!

In the news

We talk about:

  • The impact of Coronavirus on the SEO industry as well as our personal lives

Deep dive

Finally, we have a deep dive into another important topic — diversity in the SEO industry.

#44: Bartosz Góralewicz

Episode Summary

In this episode, we chat with Bartosz Góralewicz, CEO of Onely and Co-Founder of Elephate.

Interview

We discuss:

  • How he went from going to college to get his Master’s in psychology to helping his wife rank her photography website to SEO

  • His brief career as an affiliate marketer with some black-hat tendencies to transitioning to a true white-hat practitioner

  • Founding the first “white-hat” SEO agency in Poland

  • The difficulty of getting into the English SEO market

  • Founding his companies

  • Specializing in technical SEO

  • JavaScript SEO.

And much more!

In the news

Deep dive

Finally, we have a deep dive into the topic of website migrations.

#43: Aleyda Solis

Episode Summary

In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & Remoters.net.

Interview

We discuss:

  • How she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain
  • How her studies led her to become a web designer which eventually led her to SEO
  • Going from agency to in-house to becoming an independent consultant
  • Founding and managing her businesses
  • Her SEO FOMO newsletter
  • Building her personal brand
  • Public speaking, keeping up with her hectic schedule
  • Why she loves travel (and food)

And much more!

In the news

Deep dive

Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she’s learned from her YouTube series Crawling Mondays.

#42: Natalie Arney

Episode Summary

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant, as well as speaker at the upcoming Brighton SEO conference in April.

Interview

We discuss:

  • How she went from the profession of teaching to a career in SEO
  • How her skills ended up being a very natural fit in the SEO industry
  • Getting started in copywriting
  • Agency life versus in-house
  • Speaking at Brighton SEO

And much more!

In the News

Deep Dive

Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO. We all share stories of our own experiences and challenges on the subject, as well as how we’ve handled our personal mental health issues. Full disclosure: We are not mental health professionals, so please do not take anything we say as professional mental health advice.

#41: Jason White

Episode Summary

Interview

In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).

We discuss:

  • His passion for cycling and how he went from working at a bike shop to SEO.
  • His time both in-house and at agencies
  • Why he believes his best fit is within the agency environment
  • Doing SEO on eBay
  • Local search
  • Being a jack of all trades
  • And so much more!

News

In the news we talk about:

Deep Dive

  • We have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you’re gonna hear about them!

#40: Garrett Mehrguth

Episode Summary

Background

In this episode, we chat with Garrett Mehrguth, Founder and CEO of Directive, a search marketing agency for mid-market and enterprise brands.

We discuss:

  • How he went from college soccer star to Fiverr hustler to SEO
  • The founding of his business
  • His advice on how SEOs can begin to speak executive-level language
  • What it’s like to scale and run an agency and the pressure of being responsible for so many people
  • How he works to empower those within his organization
  • What it’s like to have to deliver bad news to an employee

And so much more.

News

In the news we talk about:

Deep Dive

Finally, we have a deep dive into why discoverability (not traffic, keywords, and links) needs to be put on an SEO pedestal.

#39: Carolyn Lyden

Episode Summary

In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit.

Topics covered

Articles referenced

#38: Andrew Cock-Starkey

Episode Summary

In this episode, we talk with Andrew Cock-Starkey (better know as “Optimisey”). Andrew runs an SEO consultancy out of Cambridge, England working with clients all over the globe. He also runs one of the most popular SEO meet-ups in the UK.

Andrew's background

We talk about:

  • How Andrew’s career began 20 years ago as a broadcast journalist working at the BBC with a focus on cricket and fut ball
  • How the emphasis placed on creating fresh and timely content around the sports stories of the day really opened his eyes to the power of building traffic online
  • His time as Web Editor as Newsworks
  • His management of the website for the Marylebone Cricket Club (MCC)
  • How it all led him to found his own SEO consultancy Optimisey
  • What it’s like running the Optimisey SEO meeting
  • His Optimisey YouTube video series
  • And more.

SEO news

This episode's deep dive

And last but not least, we dive into a few overlooked SEO fundamentals including:

  • How often simple analytics configurations seem to be overlooked
  •  The use of site monitoring tools and how they can help businesses

#37: Martha van Berkel

Episode Summary

In today’s episode, we talk with Martha van Berkel, CEO and Co-Founder of SchemaApp, a service that empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code or engaging with IT.

We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management). We also discuss how she spent almost 14 years at Cisco, what it’s like to be an innovator at an otherwise slow-moving, highly-bureaucratic company, and the circumstances that led to her going out on her own and eventually forming her own company with her husband.

In the news, we talk about Google’s recent broad core algorithm update and share our thoughts on how the industry reacts to algo updates as well as our own approaches.

And finally, we deep dive into structured data, how brands can use it, as well as what challenges SEOs face with schema and getting it implemented.

Also, follow Schema App on Twitter.

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