A podcast about the origin stories of real SEOs.

An exploration into the reality of being an SEO.

Latest Episodes

View the latest episodes from the 1st and 2nd seasons of the show.

#50: Dan Leibson

Episode Summary

In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide.

Interview

We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career perspective, we cover Dan’s background doing bulletin boards in the early 90s, being online and connected his early days, his political science background, and his decision on whether to go to law school versus a career in marketing, why SEO ended up being the best decision for him, building the frameworks of an SEO service offering, and more.

In the news

In the news we talk about:

Deep dive

Finally, we deep dive into Local SEO strategy, talk about the most important aspects of a good local SEO strategy, discuss the good and bad points of various local aggregator services, talk about local SEO misnomers, and more.

#49: Jessica Levenson

Episode Summary

In this episode, we talk with Jessica Levenson, Head of Digital Strategy & SEO at Netsuite.

Interview

We discuss our experiences during COVID-19, and how we’ve all been coping, and then we dive into Jessica’s background as a mom, Bostonian, sports fan, and our mutual love of the movie The Godfather.

From a career perspective, we cover Jessica’s background in science and mathematics, front-end development, and the intersection of her technical skills with her passion for content. We track her career arc and deep dive into her experiences coming up as an SEO, building a team at Tech Target, her new role at Netsuite and so much more.

In the News

In the news we talk about the White House encouraging the usage of schema.org markup for COVID-19 announcements, as well the results of an experiment from Cyrus Shepherd of Moz that showed opting out of Google featured snippets led to a 12% traffic loss.

Deep Dive

Finally, we deep dive into content strategy, talk about how to build your strategy from the ground up, execute the process end-to-end, how to create content that deserves a top ranking, and more.

#48: Areej AbuAli

Episode Summary

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.

Interview

We discuss:

  • How she moved from Egypt to London to study an MBA in IT
  • How that led her to find a passion for technical SEO
  • Her experiences at agencies and why she likes in-house
  • Her biggest SEO challenges

And much more!

In the News

We talk about:

Deep Dive

Finally, we deep dive into diversity, talk about Areej’s experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.

#47: Bill Sebald

Episode Summary

In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane.

Interview

We discuss:

  • How he began doing SEO in 1996 selling CD’s on eBay
  • Working for a major music publisher
  • Getting experience with an SEO agency
  • Then eventually founding his own agency Greenlane
  • The challenges of building an agency
  • Finding employees who are the right fit
  • His stint as an adjunct professor at Philadelphia University

And much more!

In the News

We talk about:

  • A few examples of amazing leadership being displayed by digital marketing agencies during the COVID-19 pandemic
  • How Amazon is asking some affiliates to pause, and Google’s recent advice on how to pause your online business

Deep Dive

Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience.

Also read Bill’s article on “How To Make Better SEO Reports for Your Campaigns

#46: Lily Ray

Episode Summary

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.

Interview

We discuss:

  • How she grew up in a technology-centric family
  • Learning HTML growing up
  • Attending law school with an interest in politics around the time of the 2008 financial crisis
  • How all of those experiences led her to digital marketing
  • How she eventually found a career in and a passion for SEO
  • Some of her biggest SEO challenges
  • How to build trust with clients
  • Her side hustle as a professional DJ!

And much more!

In the News & Deep Dive

In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we’re seeing with our clients, and the advice that we’ve been giving during these troubling times.

Also read Lily’s article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

#45: Luke Davis

Episode Summary

In this episode, we talk with Luke Davis, SEO executive at Adzooma.

Interview

We discuss:

  • Growing up in the UK, moving to the US and culture-shock that ensued
  • Growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own
  • How blogging eventually led him to a career in digital marketing, and how that led to SEO
  • The difficulty of landing his first true SEO gig
  • Optimizing for a PPC company
  • The challenge of finding his voice within the industry

And much more!

In the news

We talk about:

  • The impact of Coronavirus on the SEO industry as well as our personal lives

Deep dive

Finally, we have a deep dive into another important topic — diversity in the SEO industry.

#44: Bartosz Góralewicz

Episode Summary

In this episode, we chat with Bartosz Góralewicz, CEO of Onely and Co-Founder of Elephate.

Interview

We discuss:

  • How he went from going to college to get his Master’s in psychology to helping his wife rank her photography website to SEO
  • His brief career as an affiliate marketer with some black-hat tendencies to transitioning to a true white-hat practitioner
  • Founding the first “white-hat” SEO agency in Poland
  • The difficulty of getting into the English SEO market
  • Founding his companies
  • Specializing in technical SEO
  • JavaScript SEO.

And much more!

In the news

We talk about:

Deep dive

Finally, we have a deep dive into the topic of website migrations.

#43: Aleyda Solis

Episode Summary

In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & Remoters.net.

Interview

We discuss:

  • How she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain
  • How her studies led her to become a web designer which eventually led her to SEO
  • Going from agency to in-house to becoming an independent consultant
  • Founding and managing her businesses
  • Her SEO FOMO newsletter
  • Building her personal brand
  • Public speaking, keeping up with her hectic schedule
  • Why she loves travel (and food)

And much more!

In the news

We talk about:

Deep dive

Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she’s learned from her YouTube series Crawling Mondays.

#42: Natalie Arney

Episode Summary

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant, as well as speaker at the upcoming Brighton SEO conference in April.

Interview

We discuss:

  • How she went from the profession of teaching to a career in SEO
  • How her skills ended up being a very natural fit in the SEO industry
  • Getting started in copywriting
  • Agency life versus in-house
  • Speaking at Brighton SEO

And much more!

In the News

We talk about:

Deep Dive

Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO. We all share stories of our own experiences and challenges on the subject, as well as how we’ve handled our personal mental health issues. Full disclosure: We are not mental health professionals, so please do not take anything we say as professional mental health advice.

All Seasons

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Candid discussion on SEO life. Talking with a professional SEO about their life in the industry is a great way to learn about the challenges faced and what to expect for folks getting into it.
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